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Journal:Abasyn Journal of Social Sciences, Volume 16, Issue No 1

Author(s): Saroosh Tariq, Anam Tariq, Areesha Raweem, Hafsa Tahira, Jannat Amjad

Keyword(s): Social Media Advertising, Brand Preference, brand image, customer purchase intention

Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 1

Author(s): Tanveer Abbas, Muhammad Abrar, Asif Iqbal

Keyword(s): eWOM, Brand Awareness, brand image, customer purchase intention, mobile users