Journal:Journal of Management Sciences (JMS), 2018, Volume 5, Issue 2
Author(s): Yasir Rashid, Muhammad Zeeshan
Keyword(s): Netnography, user generated content, Youtube ad, consumer attitude, Sentiment Analysis
Journal:South Asian Studies, 2015, Volume 30, Issue No 1
Author(s): María Isabel Maldonado García, Akhtar Hussain Sandhu
Journal:Mehran University Research Journal of Engineering and Technology, 2019, Volume 38, Issue No 2
Author(s): Kamran Malik, Zubair Nawaz, Faisal Bukhari, Akhtar Hussain Jalbani