ROLE OF VISUAL MERCHANDIZING, SENSATIONAL SEEKING, AND COLLECTIVISM IN CONSUMERS’ IMPULSIVE BUYING BEHAVIOR AT SHOPPING MALLS
Journal:Pakistan Journal of Psychological Research, 2018, Volume 33, Issue No 1
Author(s): Mustaghis-ur-Rahman
Keyword(s): Impulsive buying, sensational seeking, Innovation, visual merchandising, collectivism, Consumer Behavior
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