MEASURING THE IMPACT OF BRAND POSITIONING ON CONSUMER PURCHASE INTENTION ACROSS DIFFERENT PRODUCTS
Journal:Journal of Quality & Technology Management, 2015, Volume 11, Issue No 1
Author(s): M.M. Khan, R. Razzaque
Keyword(s): Brand credibility, brand image, brand prestige, consumer purchase intention, perceived value, perceived quality, perceived risk, product involvement
Severity: Notice
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