Abstract
Public perception regarding war on terror had been a prominent issue in communication studies. Number of surveys and public opinion polls were conducted to gauge public perception regarding the war on terror. This study seeks to explore how Pakistani informants perceived war on terror through qualitative approach. This study based its theoretical argument on political and communication literature. It probes how Pakistani public perceived war on terror when it’s Government decided to support America after 9/11 attacks. For this reason ten Pakistani informants were interviewed. The results showed that Pakistani informants significantly opposed war on terror and expressed negative opinion about America’s policies towards Muslim Ummah. They considered that war on terror had enhanced terrorism in the world and caused severe physical and infrastructural damages in both Afghanistan and Iraq.
Keyword(s)
War, Terrorism, Perception, Pakistani informants, Muslim Ummah