Abstract
The science of Daʿwah has become an independent discipline in the field of Islamic Studies as many researches have discussed its usefulness, historical development, and ground consequences into the society. A preacher draws the sketch of his message by consulting the Quran, Sunnah and biography of Holy Prophet (صلى الله عليه وسلم).The prophetic biography is the practical example and model in order to preach effectively and call people in general and youth particular towards religion. The Holy Prophet (صلى الله عليه وسلم) gave a particular emphasize upon the young men of society by giving them peaceful message of Islam and calling towards the light of Islam from darkness of ignorance. In this connection we find many approaches in the life of Holy Prophet (صلى الله عليه وسلم) to call youth towards Allah. Among these approaches, one of most common and useful approach is to agitate the emotions and feelings which is also called as emotional approach. In this academic work, the author will discuss the usefulness of this approach by looking into the life of Holy Prophet (صلى الله عليه وسلم).The qualitative and descriptive research approach has been employed for the collection and analysis of data. The author intended to address the answer of the questions that why is there a gap between the dāʿī and the youth today? Has this led to the failure to keep up with the doctrinal methods of contemporary religious developments and needs? What is the appropriate approach of preaching religion for young people today? Along with the answer of these questions, the author will draw a conclusion and present some recommendations at the end of article.