Abstract
We aimed to analyze the bandwagon effects of self-esteem and trait anxiety on luxury consumption behavior among postgraduate students in social sciences institutes of one state and one private university. Additionally, we also aimed to describe socio-demographic differences in the bandwagon luxury consumption behavior between the study samples. Study results suggest that, self-esteem and trait anxiety have a significantly negative correlation. Although self-esteem and trait anxiety had positive correlation with bandwagon luxury consumption behavior, this relationship was not statistically significant.
Keyword(s)
Self-esteem, trait anxiety, bandwagon, luxury consumption behavior