Abstract
The aim of the paper is to identify the systematic flaws and the role of commercialism involve in the infrastructures dealing with the arts and crafts in Pakistan. As the local working environment in general is not as supportive for the development of artists and craftsmen, as compared to the international arena. One of the major systematic flaws such as communication are needed to be resolved in order to identify the major issues and retain the interests of all the stakeholders involved in the creation, displaying and selling of art valuables and craft pieces. These shortcomings are benefiting the other organizations, like Media, etc. to gain their interests and overshadow the major role of Art and Design in the society. Consequently, the institutions involved to advocate the idea of heritage and art in the society could not deliver effectively. As when the infrastructure involved is adhering to new developments, introducing new mediums, like the role of commercialism in organizing their management and promotional methods, then most of the time they couldn’t maintain the balance, due to lack of proper communicational strategies. As a result commercialism in Pakistan has taken over through art domains only to overshadow the interests of the artists and the people struggling to give real meaning to their heritage. On the other hand lack of its effective existence in promoting crafts like Khussa, has deprived it to become a mainstream product. Thus, the underlying problem is not commercialism but the amount of its involvement in the infrastructures related to Art and Design. This problem couldn’t be detected due to the present administrative model as the system practiced works from top to bottom. In this paper the weaknesses in the Art structure are identified through the Viable System model VSM, which is a model prescribed by Stafford Beer (1) A set of functions organized through this model ensures the viability of any existing organization. The VSM is founded upon the principles of Cybernetics or system sciences which deal with communication and controlling classifications within the structure from one source to another rather than its distribution in a bureaucratic manner from top to bottom (2). The idea is to strengthen the art structure through this linear communication VSM implied through this model