Abstract
Globalization has predisposed effects on regional cultures in various parts of the world. Many social scientists think that globalization sometimes become synonymous with American culture, so features of a local culture are predominantly affected by American food habits, pop music, films, and outfits. Acculturation, having a back force of globalization, is harbingering mélange and hybridity as a result of intermingling between global culture and local cultures, and Punjabi culture, particularly of Lahore, is no exception. Consistent flow of a particular ways of life and values from all over the world, especially American culture, due to globalization, is affecting many features of Punjabi culture. This paper provides an analysis of acculturation; mélange of American and Punjabi culture of Lahore. It will be analyzed that how cultural globalization is affecting local cultural components. The crux is to examine vicissitudes in intangible characteristics of culture such as local norms, language, values, traditions, family values and ways of thinking, rituals, and tangible features like food, sports, and demography of Punjabi culture in Lahore.
Keyword(s)
Globalization, acculturation, mélange, Punjabi culture, vicissitude, hybrid culture