Abstract
The intrinsic tourism potential of Gilgit Baltistan (GB) is yet to be revealed to prospective tourists, both local and foreign. It is a landmass of mountains, extraordinary scenic beauty and valleys coupled with rich tradition, multi-lingual, multi-ethnic and multicultural demography. Tourism is a diverse segment in GB, which is one of the leading industries in the economic world and foreign exchanges but Pakistan’s share in the global tourism market is very low. Because of the unstable law and order situation, the country is unable to promote the tourism and failed in its international projection. In the case of GB, there are various hindrances and troubles in its way of progress. The increasing tourist flow in GB in the recent years is because of the improved infrastructure and restored security situation. Tourism might be the main source of earning in the future if the potential would be untapped. This article envisages an analysis of the tourism potentials, suggest recommendations to bridge the gaps in this industry and the reasons why is it significant.
Keyword(s)
tourist, extraordinary, multi-lingual, multi-ethnic, Promote, Security, Infrastructure, untapped