Abstract
The Evolution in Web development in recent years has caused emergence of new area of mobile computing. Mobile phone has been transformed into high speed processing device capable of doing the processes which were suppose to be run only on computer previously. Modern mobile phones now have capability to process data with greater speed then desktop systems and with the inclusion of 3G and 4G networks, mobile became the prime choice for users to send and receive data from any device. As a result, there is a major increase in mobile website need and development but due to uniqueness of mobile website usage as compared to desktop website, there is a need to focus on quality aspect of mobile website. So, to increase and preserve quality of mobile website, a quality model is required which has to be designed specifically to evaluate mobile website quality. To design a mobile website quality model, a survey based methodology is used to gather the information regarding website unique usage in mobile from different users. On the basis of this information, a mobile website quality model is presented which aims to evaluate the quality of mobile websites. In proposed model, some sub characteristics are designed to evaluate mobile websites in particular. The result is a proposed model aims to evaluate features of website which are important in context of its deployment and its usability in mobile platform.