Abstract

Youth represents a largest segment for both telecom operators and mobile phones manufacturers in Pakistan. However, there is relatively a little research regarding the inappropriate and problematic mobile phone consumption among youth. This paper with the help of extant literature argues that young consumers are generally involved in problematic mobile phone consumption than any other age group. This warrants a thorough research on different aspects of problematic mobile phone consumption patterns among young consumers for better consumer policy making and for their wellbeing. Present article proposes some potential research areas with regards to young mobile phone consumers and provides a few suggestions to protect young consumers from the negative consequences of mobile phone consumption.