This article aims at study the extent to which the Non-Governmental Organization (NGOs) has contributed equity and welfare of rural communities in Sindh, Pakistan. It is argued that in Pakistan, most of the NGOs are operational with major emphasis on poverty alleviation. This is on the pretext of reduced role of public sector in addressing issues of poverty in rural areas. Whereas, poverty could be an outcome of policies that largely ignores welfare and equitable distribution of resources in the society. The proposition for this research is to consider NGO as an alternative entity towards significantly tackling the rural poverty. The research carried out in the district Badin, Sindh Pakistan.