Abstract
This research study seeks to investigatethe bullying in social media and its effects on youth to extract the factors that have influence on their state of mind, academic performance. The survey research under the umbrella of Online Disinhibition Effect approach revealed that the youngsters, both girls and boys, in Pakistan get involved as well as becomes a target via cyber bullying. Moreover, the study concluded that cyber bullying affects the psyche of youth that result in negative consequences on academic performance, emotional disturbance and gaps in relationship. The results showed that there is also a significant gender difference and girls are more likely to be sufferers and more affected via cyber bullying as compared to boys.