Abstract
The stapleaims of this study are to measure the impact of agriculture credit/finance (X) on total fruits production (Y) keeping in view the moderating role of the rural population (M) in the context of Pakistan. Time series data regarding observed variables of study from 2000 to 2017 was collected fromthe Economic-Survey of Pakistan 2017-18. Various descriptive statistics toolswere applied to check the normalcy of data. Correlation analysis and Regression Analysisapproaches imply observing the relationship and impact of an independent variable/Repressors (Agricultural Credit/Finance) on a dependent variable (Fruits-production) with a moderate role of moderating variable (Rural_x0002_population). The outfalls of the researchsignpost that agricultural credit/Finance (X) has a positive and significant impact on fruit production (Y) in the presence of a rural-population (M). The findings of the study are equally important for the farmer and financial institutions, who are associated with fruits production and agriculture credit/finance respectively.