This research work has primarily been undertaken to assess the factors responsible for lack of inclination towards quality research in Pakistan. It has also elaborated the characteristics of quality research in detail. In the context of wide range of research literature available on the subject of research culture, only the research output in different universities of Pakistan is given marked attention. This study has emphasized that the basic originality and relevance of research is to be promoted in universities rather than then improving the research output only. For this purpose, a comprehensive questionnaire was formulated, which was divided into three major profiles. Each profile has focused on various elements associated with the main variables i.e. quality of research, individual and institutional attributes of researchers. In the first place, the extent of contributing individual and institutional factors or characteristics was analyzed. Then the reasons of the same were explored and recommendations for improvement of research quality in Pakistan were made in the end.